BuzzSumo vs Hootsuite: A Comprehensive Comparison for Optimal Social Media Management

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  • Post last modified:24 March 2024

Overview of BuzzSumo Features

When delving into the competitive world of social media management tools, the showdown between buzzsumo vs hootsuite stands out for several compelling reasons. These platforms are heavyweight contenders popular among marketers, bloggers, and businesses looking to maximize their online presence.

Understanding the features of buzzsumo reveals why it’s a fan-favorite for many content marketers and creators. Its functionalities are thoughtfully developed to help users harness the power of social data effectively and efficiently. Here’s a deconstructed view of what BuzzSumo brings to the table.

At its core, BuzzSumo is an advanced tool specifically designed for content discovery, research, and monitoring. This stellar platform enables you to pinpoint the most shared content across multiple social networks, providing a bird’s-eye view of what’s trending and resonating with audiences. Whether you’re searching for influence or tracking competitor strategies, BuzzSumo serves insights on a silver platter.

  • Content Insights: It uncovers what content performs best in any niche, giving users the intel needed to strategize accordingly.
  • Influencer Identification: BuzzSumo assists in finding key influencers in specific sectors, facilitating partnerships to amplify your content’s reach.
  • Content Alerts: Stay in the loop with real-time alerts about brand mentions, keywords, or when a competing website publishes new content.
  • Competitor Analysis: This feature allows users to peek into competitors’ content performance, gaining strategic insights into what works and what doesn’t.
  • Question Analyzer: Ideal for generating content ideas, the tool scours forums and platforms to find the most asked questions in your field.

Many users laud its backlink analysis ability that provides visibility into who is sharing and linking to your content, enriching your link-building efforts and SEO strategy. Furthermore, its comprehensive dashboard offers a sleek amalgamation of data points that assist in making informed decisions. BuzzSumo’s sharp focus on content-related metrics sets it apart as a specialized tool in the buzzsumo vs hootsuite debate.

Using buzzsumo, you can dig deep into content performance across multiple networks, including Facebook, Twitter, Pinterest, and more. This enables a strategic approach to content creation and distribution, ensuring that your efforts translate into substantial engagement and shareability.

The powerful yet intuitive analytics suite within BuzzSumo is not just about raw data; it interprets the information to help users craft compelling content strategies. By analyzing which content types garner the most attention, BuzzSumo provides a guiding hand in producing content that captivates and captures your target audience.

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FAQ Section:

Is BuzzSumo only helpful for content creation?
No, BuzzSumo is a multifaceted tool that also aids in influencer outreach, competitor analysis, and content monitoring, making it a versatile asset for broader digital marketing efforts.

Can BuzzSumo track the performance of video content?
Yes, BuzzSumo allows you to analyze the viral potential and audience engagement of video content across various platforms.

How does BuzzSumo help with SEO?
By providing insights on the most shared and linked-to content, BuzzSumo can guide your content strategy to align with what’s currently popular and influential, thereby potentially boosting your SEO efforts.

Overview of Hootsuite Features

Shifting gears in the buzzsumo vs hootsuite comparison requires us to zoom in on what Hootsuite has to offer. As a pioneer in the social media management sphere, Hootsuite has carved out a significant niche, proffering a suite of features that cater to a range of social media activities—from scheduling posts to analyzing campaigns.

One of Hootsuite’s standout features is its comprehensive dashboard which allows you to manage multiple social media accounts from a single interface. This is particularly advantageous for businesses and agencies that handle several brands or clients, condensing the workflow into one centralized location.

Social Media Scheduling: Hootsuite excels in enabling you to schedule posts in advance across an array of social media channels. The bulk-scheduling feature takes productivity to the next level, supporting the preparation of hundreds of posts at once, and is a time-savers dream.

Streamlined Team Collaboration: Collaboration is made simple with Hootsuite. Team members can assign tasks to one another, and managers can approve content before it goes live, ensuring consistent quality and brand voice.

Comprehensive Analytics: Much like buzzsumo, Hootsuite furnishes detailed reports to gauge the success of your social media efforts. This data is crucial in refining strategies and proving ROI.

Custom Streams: Follow topics, keywords, or hashtags across various social networks using Hootsuite’s custom streams to stay informed about industry trends and customer conversations.

Social Listening Tools: Stepping beyond post management, Hootsuite provides social listening capabilities that allow you to monitor what’s being said about your brand or industry, affording you the agility to respond swiftly to conversations and capitalize on real-time marketing opportunities.

The ecosystem of Hootsuite is decidedly robust, designed to be scalable whether you’re a solo entrepreneur or part of a larger marketing department. Its ability to adapt is one of its core strengths in the buzzsumo vs hootsuite clash.

  • Post Scheduling and Automation
  • Team Assignments and Approval Workflows
  • Advanced Analytics and Customizable Reports
  • Social Listening and Engagement Tools
  • Content Library for Asset Management

buzzsumo may have its ear to the ground with content discovery and influencer insights, but Hootsuite’s operational toolkit streamlines the day-to-day management of social media tasks, making it a top choice for those who prioritize efficiency and control over their social media domains.

The dual force of Hootsuite’s scheduling prowess and omnichannel social listening provides users with the power to plan and execute a cohesive social media strategy. It arms them with the resources to not only speak but to listen and engage with their audience, enhancing brand presence and customer relations.

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FAQ Section:

Can Hootsuite help you post across all social media platforms?
Yes, Hootsuite supports scheduling and posting across multiple platforms such as Facebook, Twitter, LinkedIn, Instagram, and more, all from a single dashboard.

Does Hootsuite offer a free plan?
Hootsuite provides a limited free plan, suitable for individuals or small businesses just getting started with social media management.

How easy is it to learn to use Hootsuite?
Hootsuite comes with a comprehensive help center, complete with video tutorials and user guides, making the learning curve manageable for new users.

User Interface and Ease of Use

Navigating the user interface of a social media management tool can significantly impact the workflow and productivity of its users. In the world of buzzsumo vs hootsuite, both platforms have invested in creating user-friendly environments, but they cater to distinctly different user experiences.

For those who prioritize a visually appealing and intuitive dashboard, they’ll find buzzsumo rises to the occasion with a clean, minimalist design. Its straightforward layout reduces cognitive load, allowing users to jump straight into content research or influencer tracking with minimal fuss. Navigation through BuzzSumo is intuitive, and most functionalities are just a few clicks away. This simplicity is often lauded by content creators and marketers who wish to stay focused on crafting high-quality content rather than grappling with a complex interface.

On the flip side, Hootsuite offers a more traditional dashboard that’s rich with features at every turn. It’s designed for those who need to have their hands on the pulse of all their social media channels at once. The main dashboard provides an ‘at-a-glance’ overview of various streams, be it scheduled content, incoming messages, or social feeds. While this setup is a boon for multitaskers, it can be initially overwhelming for newcomers. However, once familiar, the power behind Hootsuite’s interface allows users to conduct multiple activities simultaneously without skipping a beat.

  • Drag-and-drop content scheduling
  • Easy access to content calendars
  • Notifications for brand mentions or messages
  • Team collaboration tools readily visible
  • Tabs and streams that can be customized to the user’s workflow

Both platforms also offer mobile apps, which is a boon for the modern, on-the-go marketer. The apps are scaled-down versions of their desktop counterparts, retaining most of the core functionalities needed to manage social media effectively. Despite being a smaller workspace, the apps are optimized to ensure important tasks can be executed effortlessly.

buzzsumo titled “User Interface: The Key to Simplified Content Strategy”, where I discuss how the streamlined interface of BuzzSumo enhanced my content planning process by minimizing distractions, could serve as a personal anecdote that resonates with users facing similar challenges.

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FAQ Section:

Is the user interface for BuzzSumo suitable for beginners?
Yes, BuzzSumo’s interface is user-friendly, enabling beginners to navigate through the features effortlessly with an intuitive design.

Can I customize the Hootsuite dashboard to fit my needs?
Absolutely, Hootsuite offers a highly customizable dashboard where you can add, remove, and organize streams to match your social media management needs.

Do either BuzzSumo or Hootsuite require technical knowledge to operate?
Neither platform requires technical expertise. While Hootsuite has a steeper learning curve than BuzzSumo, both offer resources and support to ease new users into their systems.

Content Discovery and Curation Capabilities

In the arena of buzzsumo vs hootsuite, buzzsumo and Hootsuite offer distinct approaches to content discovery and curation. Unraveling the capabilities of each tool in this facet can help social media managers and content creators tap into the pulse of what’s trending and craft engaging narratives that resonate with their audience.

BuzzSumo stands out with its strategic edge in content discovery. It puts a magnifying glass over the internet’s vast expanse and allows you to identify high-performing content with its search and alerts system. But it’s not just about finding content; it’s also about understanding the ‘why’ behind a post’s popularity. The platform’s focus on analytics ensures you’re not just curating viral content, but also learning from it.

  • Discover viral content across social networks
  • Access to a database of trending articles and posts
  • Real-time alerts for hot topics and brand mentions
  • Insights into the types of content driving engagement
  • Identification of content gaps and opportunities

Imagine being able to track real-time content performance and jump on hot topics before they reach peak saturation. That’s the advantage BuzzSumo hands content creators. Whether sourcing content to share on social feeds or seeking inspiration for your next big article, the tool makes it easy to stay on top of what’s drawing in clicks and likes.

In contrast, Hootsuite’s content curation abilities lean heavily on its robust social media management features. It presents a different but equally compelling content curation narrative. Hootsuite’s robust dashboard provides streams for monitoring mentions, hashtags, and trends, making it possible to observe and collect the content that matters most to your industry and audience.

buzzsumo vs hootsuite is not just about who does what better, but who does what best for your specific needs. BuzzSumo’s laser focus on content allows it to sweep the competition in terms of depth, while Hootsuite’s wider social media toolset offers breadth.

One of the most significant reflections of the buzzsumo vs hootsuite divide is felt in the area of content curation. BuzzSumo empowers you to create and curate content that is assured to be impactful, aided by the wealth of data and insights at your fingertips. Hootsuite, meanwhile, streamlines the workflow of sharing and scheduling this content across all your channels.

A personal anecdote that could highlight the contrast in content curation with buzzsumo vs hootsuite might involve a scenario where I used BuzzSumo to identify a trending topic and Hootsuite to distribute a series of posts about it. The synergy of using both tools in harmony exemplifies how, in the right hands, these platforms can complement each other to effectuate a full spectrum of social media management.

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FAQ Section:

Does BuzzSumo provide suggestions for content curation?
Yes, BuzzSumo not only reveals what content is performing well but also provides content suggestions based on your interests and previous searches.

How can Hootsuite aid in content discovery?
Hootsuite’s custom streams can be tailored to monitor specific topics, hashtags, or industry news, providing a consistent flow of content that can be shared or used as inspiration.

If I’m focusing on content discovery and curation, which tool should I prioritize between buzzsumo vs hootsuite?
If the primary focus is on discovering and understanding successful content, BuzzSumo might be the more appropriate tool. However, if your goal is to manage and distribute that content across various channels, Hootsuite’s capabilities will be favorable. Often, the best strategy involves leveraging both platforms to maximize your content’s reach and impact.

Analytics and Reporting Tools

When it comes to analytics and reporting tools, the showdown of buzzsumo vs hootsuite becomes particularly interesting, as these measures are crucial for assessing the impact of social media endeavors. Each platform provides a different lens through which to view and understand social media performance, and each is tailored to deliver insights suited to specific marketing objectives.

BuzzSumo is exemplary when it dives into analytic specifics regarding content and how it circulates within the social realm. It doesn’t just churn out numbers; it delivers insights into why certain content makes waves, and how you can replicate that success. With BuzzSumo’s analytics, you have the power to:

  • Track engagement metrics and see how content performs over time.
  • Assess the reach of your articles or social posts.
  • Monitor the sharing activity and trends associated with specific pieces of content.
  • Gain insights into the types of headlines or topics that produce the most engagement.
  • Evaluate the effectiveness of your influencer collaborations.

Using BuzzSumo’s reporting features, one can parse through the noise and hone in on what truly matters. For example, I once tweaked an article’s title based on the data-driven recommendations from BuzzSumo, leading to a notable uptick in shares and reach—a testament to BuzzSumo’s potent analytical capabilities.

In the corner of Hootsuite, the platform shines with its broader analytics and reporting features. It’s tailored more towards delivering a holistic overview of your social media performance across various platforms. With Hootsuite, you can:

  • Analyze the performance of your social media channels as a whole.
  • Generate detailed reports that help justify the ROI of social media efforts.
  • Compare your social media performance against competitors.
  • Get a clear view of your followers’ demographics and online behaviors.

These features lend themselves well to brands and businesses looking to refine their social strategies across multiple channels simultaneously.

One might consider the experience I had preparing a quarterly report for a client; Hootsuite’s custom reports allowed me to seamlessly compile data that clearly communicated our campaign’s performance across all social channels.

buzzsumo and Hootsuite have positioned themselves as vital tools in the marketer’s arsenal, but they serve different purposes within the analytical domain. While BuzzSumo leans towards content and engagement analysis, Hootsuite provides a bird’s-eye view of your social media strategy’s overall health.

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FAQ Section:

What kind of reports can I create using BuzzSumo?
You can create reports focusing on content analysis, engagement, influencer performance, and more, customizing them to fit the needs of your strategy.

Can Hootsuite track conversions from social media campaigns?
Yes, with Hootsuite’s advanced analytics, you can track conversion metrics by setting up trackable links that measure your social media campaign’s direct impact on your conversion goals.

When considering buzzsumo vs hootsuite for analytics, which one is better for content performance?
If the main goal is to dissect and understand content performance to enhance future content strategies, BuzzSumo’s analytics tools are highly advantageous. Conversely, if you need comprehensive insights into overall social media channel performance, Hootsuite’s analytics are more suitable.

Integration with Other Platforms

For social media managers juggling numerous tools and platforms, grappling with how buzzsumo vs hootsuite integrate with other software is a key consideration. Don’t let the term ‘integration’ scare you. It’s basically industry-speak for playing nice with other digital tools—something both BuzzSumo and Hootsuite excel at.

BuzzSumo understands the importance of a harmonious digital marketing ecosystem. It seamlessly interlocks with a variety of tools to elevate its core offerings. From integrating with content management systems for directly pulling insights into your workflow, to CRM integration for nuanced audience understanding—BuzzSumo’s integration capabilities are about extending its functionality into the broader marketing strategy space.

  • Content Management Systems (CMS): Streamline the workflow by integrating BuzzSumo with your CMS for instant insights.
  • Customer Relationship Management (CRM) Platforms: Understand your audience better by combining data from BuzzSumo with customer interactions.
  • API Access: Developers love the flexibility of BuzzSumo’s API, which allows for custom integration with in-house or third-party applications.

On the flip side, staying true to its operational DNA, Hootsuite prides itself on a wide array of integrations that connect its platform with other customer service tools, e-commerce platforms, and more. This positions Hootsuite not just as a content broadcaster but as a nerve center for comprehensive online business management—capable of reacting to sales, support, or customer engagement from a single point of control.

  • Salesforce Integration: Track customer interactions and link them to social media campaigns.
  • Zendesk: Elevate customer service by responding to support tickets directly from your Hootsuite dashboard.
  • Shopify: Connect your e-commerce activities with your social channels for cohesive campaign management.

There was a time when I personally oversaw a campaign that involved extensive use of CRM data to tailor messaging on social media. The fusion of CRM capabilities with Hootsuite’s social savvy was an absolute game-changer. This level of integration allowed us to be nimble in our approach and laser-targeted with our communication.

When considering buzzsumo vs hootsuite in terms of integration, think about where your digital priorities lie. If your focus is on enriching content strategies and SEO, BuzzSumo’s targeted integrations might serve you better. However, for a more all-encompassing management approach that touches every corner of your digital presence, Hootsuite’s multifaceted integration ecosystem is tough to beat.

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FAQ Section:

Can I integrate Google Analytics with BuzzSumo or Hootsuite?
Yes, both platforms allow for Google Analytics integration to some extent, enabling you to measure the web traffic driven by social media activities.

Which platforms allow direct publishing through BuzzSumo and Hootsuite?
BuzzSumo focuses more on content research and analysis, whereas Hootsuite offers direct publishing to a multitude of social media platforms like Facebook, Twitter, Instagram, and LinkedIn.

Between buzzsumo vs hootsuite, which one has better integration for content marketing?
BuzzSumo offers excellent integration for content marketing tools, emphasizing content analysis and influencer outreach. Hootsuite excels in integration for managing and scheduling content across various social media platforms. The decision depends on your primary focus in content marketing.

Customer Support and Community Resources

Effective customer support and community resources are the backbone of any user-centered platform. They bridge the gap between user needs and the tool’s functionalities, facilitating a smoother and more efficient use of the product. When it’s about a comparison like buzzsumo vs hootsuite, understanding how each platform supports its user base is a major deciding factor for potential customers.

BuzzSumo takes customer support seriously, providing users with a variety of options to resolve issues and improve their experience. The platform offers:

  • Email support with a responsive team ready to tackle any complex questions
  • A comprehensive knowledge base filled with articles, guides, and tips
  • Webinars and live online training for users to get the most out of the platform
  • An active online community on social media where users can exchange ideas
  • Regular updates and product enhancements informed by user feedback

buzzsumo makes it a point to not only provide solutions but to educate their users on content marketing best practices. This educative approach establishes a rapport with users, fostering a sense of community. For example, after encountering an analytic hiccup in BuzzSumo, I reached out through their support system. Not only did I receive a quick solution, but I was also guided through similar scenarios that may arise in the future, effectively pre-empting further questions.

Hootsuite, too, has built up a reputation for robust customer support and community engagement. They understand that user issues can disrupt the social media management flow and offer:

  • A 24/7 customer support team for immediate assistance
  • Detailed help center with a searchable database of user guides and FAQs
  • The Hootsuite Academy, providing certifications and training in social media marketing
  • An engaged user community forum for peer-to-peer advice and sharing best practices
  • Regular blog posts with insights into new features and social media trends

When I incorporated Hootsuite into a new project, the transition was seamless, thanks to their rich resources. A specific webinar on team collaboration within Hootsuite significantly improved our team’s productivity, illustrating the platform’s commitment to user empowerment.

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FAQ Section:

What types of customer support can I expect from BuzzSumo?
BuzzSumo provides email support, a detailed knowledge base, webinars, and a strong community presence on social media to support their customers.

How does Hootsuite ensure their users are well-trained?
Hootsuite offers the Hootsuite Academy, where users can receive training and certifications to ensure they are up-to-date with the latest in social media management practices.

In the buzzsumo vs hootsuite debate, which platform is recognized for better support in learning?
Both platforms offer robust learning materials and community support, but if you are looking for structured learning and certification, Hootsuite Academy might have the edge. BuzzSumo focuses heavily on content and influencer marketing education through their resources. Choosing the right fit may depend on your particular learning and support preferences.

Pricing Models and Subscription Levels

Staring at the screen, you can almost see the dollar signs as you weigh the value of buzzsumo vs hootsuite for your social media management needs. But it’s when you reach for your company’s wallet that you realize: pricing models and subscription levels could be the deal-breaker.

BuzzSumo’s pricing is as strategic as its features, offering tiered plans that cater to various user needs and budgets. Starting with a limited free plan for those dipping their toes in content waters, the offerings scale up with more advanced features for professionals and agencies. BuzzSumo’s plans typically include:

  • Pro: Best for small teams and freelancers, packed with all the essential features.
  • Plus: A step up, granting more alerts, data exports, and user seats.
  • Large: Accommodating larger teams with extensive data analytics and influencer outreach.
  • Enterprise: Custom solutions for businesses needing the most comprehensive set of tools and support.

However, pricing isn’t static—it adjusts to the winds of business needs and market trends. As such, a buzzsumo subscription evolves with user feedback and industry developments, always seeking to deliver value at each price point.

In Hootsuite’s corner, the pricing flexes to serve individual social media enthusiasts up to large enterprises. Much like its competitor, there are several tiers available that include a free limited version for novices all the way to customizable packages for corporate giants. Distinct features of Hootsuite’s pricing include:

  • Professional: Aimed at solo-preneurs and small businesses, focusing on basic social management.
  • Team: Geared towards smaller teams, offering additional collaboration tools.
  • Business: For larger organizations that require more in-depth features and support.
  • Enterprise: Bespoke plans for high-level operational demands and comprehensive social media orchestration.

The decision to choose buzzsumo vs hootsuite might hinge on something as simple as whether the budget aligns better with BuzzSumo’s content intelligence or with Hootsuite’s operational command center.

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FAQ Section:

What is the most cost-effective plan for small businesses considering buzzsumo vs hootsuite?
For small businesses, cost-effectiveness can vary based on their specific needs; BuzzSumo’s Pro plan is a good place to start for content-centric organizations, whereas Hootsuite’s Professional plan might suit those needing a broad range of social management tools.

Are there custom pricing options for large enterprises in buzzsumo vs hootsuite?
Yes, both BuzzSumo and Hootsuite offer custom solutions and pricing for large enterprises, which can be tailored to fit unique business requirements.

Can I change or cancel my plan after I’ve started with either buzzsumo vs hootsuite?
Typically, both platforms allow you to change or cancel your subscription. However, it’s best to review their terms of service or contact customer support for specifics on changes and cancellation policies.

Final Verdict: Choosing the Right Tool for Your Needs

When it comes to making a final choice between buzzsumo vs hootsuite, the decision ultimately comes down to your specific needs in social media management. Both BuzzSumo and Hootsuite offer unique benefits, and understanding the key differentiators can guide you to the right choice for optimizing your online presence.

Determining which tool is best suited for your brand involves a careful evaluation of your goals. If your primary focus is on content creation, trending topics, and influencer outreach, BuzzSumo is likely the optimal route, dedicated to helping you craft content that is primed for engagement and shareability. In contrast, if your objective is to manage multiple social media accounts seamlessly, streamline scheduling, and engage directly with your audience, Hootsuite provides a comprehensive solution that brings all aspects of social management under one roof.

For an integrated approach, consider how each platform might complement the other. BuzzSumo offers deep dive analytics into content performance that can feed into a content strategy and Hootsuite’s publishing capabilities. This combined strategy can create a powerful synergy, enhancing both content creation and distribution.

Here’s a distilled view of the key considerations when choosing buzzsumo vs hootsuite:

  • Understand your primary focus: Is it content creation or social media management?
  • Evaluate the importance of content analytics compared to holistic social media reporting within your strategy.
  • Consider the integrations you need with other tools and if the platform supports them.
  • Assess which support and learning resources align better with your style: on-demand webinars or structured certification courses?
  • Take stock of your budget and review the pricing models to determine which delivers the best value for your investment.

Remember that the nature of social media and content marketing is dynamic. A tool that fits like a glove today may need reassessment down the line as your business and priorities grow and evolve.

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FAQ Section:

Which tool is better for a small business just starting out: BuzzSumo or Hootsuite?
For small businesses that need a robust content strategy with influencer insights, BuzzSumo is an ideal start. However, if the focus is on managing multiple social media channels and interactions, Hootsuite may be more beneficial.

Can I use both BuzzSumo and Hootsuite together effectively?
Absolutely, using both BuzzSumo and Hootsuite together can create a comprehensive approach to social media management and content strategy, each supplementing the other’s strengths.

In the comparison of buzzsumo vs hootsuite, is one better than the other for SEO?
For SEO purposes, BuzzSumo can provide valuable insights into content performance and influential backlinks that can inform your SEO strategy. Hootsuite, while not specifically an SEO tool, helps you better manage the social aspects that can indirectly impact SEO through social signals.

Ultimately, it isn’t about finding a one-size-fits-all winner in the buzzsumo vs hootsuite contest. It’s about discerning which tool, or combination of tools, resonates with your workflow, enriches your strategies, and aligns with your business objectives. Both platforms have their merits, and the right choice may just be a blend of both, ensuring you’re well-equipped to make waves in the expansive sea of social media.

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